Setting creative and strategic direction is where I thrive — getting teams aligned around a shared vision and making sure design is shaping the roadmap, not just reacting to it. I’ve built and mentored design teams from the ground up, putting in place the culture and standards that let great work scale.
User Research
Every design decision I make is rooted in a genuine understanding of real people — their goals, frustrations, and mental models. Whether it’s early discovery or usability testing, I know how to ask the right questions and turn what I find into insights that actually move teams forward.
Systems Thinking
I’m always designing for the whole picture, not just the screen in front of me. I’ve built and maintained design systems that bring consistency to complex product ecosystems, helping teams ship faster without things falling apart at the seams.
Quality & Craft
The details that make a product feel truly great — typography, motion, interaction polish, visual precision — are what I geek out on. I think craft is a form of respect for the people using what we build, and I hold a high bar for it at every stage.
Testimonials
Don't take my word for it
Don't let Wayne's laid back demeanor fool you - he is one of the hardest working, reliable and proactive designers I have ever worked with.
Douglas Gastich, Germinate LLC
Wayne is one of those people that you come across rarely in life that inspire you to enjoy every moment of work no matter the challenge. Turn to him when you're exploring the unknown both creatively and technically.
Dru Martin, MotoDesign
Wayne is a balance of thoughtful design leader who proves his vast experience through doing vs telling. He has great prototyping skills that build upon the idea of showing vs telling. Wayne is an overall great human!
